Inspired by retro bombshells who personify individuality and modern women expressing themselves in authentic and empowering ways.
The Sexiest Beauty high-performance longwear formulas deliver power for hours.
The Sexiest Beauty Details:
- Modern, high-performance formulas for all skin types
- Extended wear with no bleeding or feathering
- Emollient conditioners replenish, nourish and nurture your lips
- Universal shades are balanced to work for all skin tones
- Made in USA
The Perfect Nude in Mattesheen
A revolutionary non-drying mask-proof liquid formula. Glides on and dries flawlessly to a weightless, creaseless, dramatic matte finish with a sexy sheen. This formula is vegan.
The Perfect Nude in Matteshine
A luxurious, creamy lipstick with a modern demi-matte-shine finish.
The Perfect Red
This bright coral red lipstick suits various complexions, available in the mattesheen and matteshine formula.
The Glossiest Gloss
A crystal clear topcoat gloss with super high-tech shine that won’t dry out your lips.
About Heather Fink
For over 25 years Heather Fink has been developing world-class beauty products for some of the sexiest, most sophisticated, provocative, edgy, fashion-forward brands in the world. She led the teams at Victoria’s Secret Beauty, MAC, essie, bebe and Agent Provocateur in the creation of some of the most iconic products ever seen in beauty, and has the privilege of partnering with the best creative talents, labs and suppliers from around the world. Her experiences at L’Oréal, Lauder, The Limited, Interparfums and QVC afford her enormous insights and resources related to trend, innovation and the beauty marketplace.
Heather was inspired to fuse the elements from her vast history with the powerful voices of real people speaking their truth to create a brand with an authentic point of view redefining the global concept of “The Sexiest Beauty”.